Burton and HP have partnered up to produce some marketing videos with some insight into Burton as a company, how they’ve grown, the design and marketing processes. Check out the microsite here.
Working in online marketing, I found this really interesting on a few levels.
Firstly, interesting to see how Burton have grown from […]
A new, organic freestyle / freeride run is being installed at Avoriaz for the new season, scheduled for Jan 08. The Stash at Avoriaz will feature a shedload of natural hits, rails and gaps and can be reached via the Prolays 6-pack chairlift.
There’s a pdf map of the course up on the Rude Chalets […]
I found another snowboard orientated fitness program that looks pretty good. This one was set up by Ron McConnell, who trained Jake Burton after an accident acording to the website.
Since snowboarding involves many multi-joint movements that require a mixture of strength, balance, and flexibility, the conditioning program should reflect the same. The focus of […]
Burton held a party at South London’s Clapham Grand last night with a showing of their new movie “For Right or Wrong“. That’s my neck of the woods, so I went along.
The movie is more of a documentary style film than an out and out snowboard movie in the traditional sense.
It’s more or less […]
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