Comments on: Burton and HP http://www.hittingkickers.com/burton-and-hp/ Snowboarding blog, resort guides & snowboard equipment reviews Fri, 04 Jul 2008 02:39:28 +0000 http://wordpress.org/?v=2.0 by: Adam http://www.hittingkickers.com/burton-and-hp/#comment-4348 Thu, 24 Jan 2008 17:11:07 +0000 http://www.hittingkickers.com/burton-and-hp/#comment-4348 To be honest I don't really ride in the UK. I leave that to the <a href="http://www.hittingkickers.com/yad-moss-snowboarding-in-england/">hardcore</a>. Living in London, you have the choice of snowboarding in a <a href="http://www.xscape.co.uk/snow/milton-keynes/">massive fridge</a>, dryslopes, upto Scotland or far north of England when the snow is good enough (rare) or getting over to mainland Europe. Given that France is closer that Scotland, its usually a case of heading there, or one of Austria, Switzerland or Italy mainly. Loads of quality resorts to chose from. Off to <a href="http://www.hittingkickers.com/serre-chevalier-holiday-next-month/">Serre Chevalier</a> in France in a week. There are a few parks I believe, which I'm sure we'll check out, but likely to spend more time in the trees, piste/off-piste. To be honest I don’t really ride in the UK. I leave that to the hardcore. Living in London, you have the choice of snowboarding in a massive fridge, dryslopes, upto Scotland or far north of England when the snow is good enough (rare) or getting over to mainland Europe.

Given that France is closer that Scotland, its usually a case of heading there, or one of Austria, Switzerland or Italy mainly. Loads of quality resorts to chose from.

Off to Serre Chevalier in France in a week. There are a few parks I believe, which I’m sure we’ll check out, but likely to spend more time in the trees, piste/off-piste.

]]> by: CMYK http://www.hittingkickers.com/burton-and-hp/#comment-4347 Thu, 24 Jan 2008 16:29:39 +0000 http://www.hittingkickers.com/burton-and-hp/#comment-4347 Didn't think about the printer thing, I was primarily talking about the computers. You can definitely use the printers with Mac. Where are you snowboarding in the UK? How are the hills? Park riding as big over there as it is here? Didn’t think about the printer thing, I was primarily talking about the computers. You can definitely use the printers with Mac.

Where are you snowboarding in the UK? How are the hills? Park riding as big over there as it is here?

]]> by: Adam http://www.hittingkickers.com/burton-and-hp/#comment-4325 Wed, 23 Jan 2008 20:53:46 +0000 http://www.hittingkickers.com/burton-and-hp/#comment-4325 Hey CMYK Didn't give the hp/PC/Apple thing any thought to be honest. Could you not use hp printers with a Mac? Dunno. >>How is the online marketing business by the way? Its good in that it pays for my snowboarding habbit ;-) >>And the poaching contest Burton had was great. Yeah, would be cool to see some of the entries to that comp. Last time I checked the site they didn't have anything up yet. Will be fun to see the skier reactions. Thanks for the comment! Hey CMYK

Didn’t give the hp/PC/Apple thing any thought to be honest. Could you not use hp printers with a Mac? Dunno.

>>How is the online marketing business by the way?

Its good in that it pays for my snowboarding habbit ;-)

>>And the poaching contest Burton had was great.

Yeah, would be cool to see some of the entries to that comp. Last time I checked the site they didn’t have anything up yet. Will be fun to see the skier reactions.

Thanks for the comment!

]]> by: CMYK http://www.hittingkickers.com/burton-and-hp/#comment-4324 Wed, 23 Jan 2008 19:13:05 +0000 http://www.hittingkickers.com/burton-and-hp/#comment-4324 I just came from Tahoe, where Jake Burton is doing big things at the resort level to keep Burton's image as "homegrown" as possible, although he's doing other things in order to shape his company, and the sport for that matter, so it continues to be at the forefront of what's going down in snowboarding. Working in retail I've seen the ups and downs of the brand and as corporate as they are, one of my favorite boards through the years has been the Dominant. Super solid and it surely took a beating. As far as the HP campaign, isn't it odd that it's a PC company, when you know that many of those guys are on macs. It seems to be the standard when it comes to the sport, because so many people are editing footage, managing photos, and living there lives outside of snowboarding, online and in front of a computer. I may be wrong but it think it's a big step for HP to lock down Burton snowboards to endorse their brand.... How is the online marketing business by the way? I've dabbled and haven't really been able to wrap my head around it, but social media- like this- and other places are becoming very important pieces of the marketing puzzle and oftentimes the most successful... And the poaching contest Burton had was great. i think it pissed a lot of people off, something that snowboarding did from the get go... I just came from Tahoe, where Jake Burton is doing big things at the resort level to keep Burton’s image as “homegrown” as possible, although he’s doing other things in order to shape his company, and the sport for that matter, so it continues to be at the forefront of what’s going down in snowboarding. Working in retail I’ve seen the ups and downs of the brand and as corporate as they are, one of my favorite boards through the years has been the Dominant. Super solid and it surely took a beating.

As far as the HP campaign, isn’t it odd that it’s a PC company, when you know that many of those guys are on macs. It seems to be the standard when it comes to the sport, because so many people are editing footage, managing photos, and living there lives outside of snowboarding, online and in front of a computer. I may be wrong but it think it’s a big step for HP to lock down Burton snowboards to endorse their brand….

How is the online marketing business by the way? I’ve dabbled and haven’t really been able to wrap my head around it, but social media- like this- and other places are becoming very important pieces of the marketing puzzle and oftentimes the most successful…

And the poaching contest Burton had was great. i think it pissed a lot of people off, something that snowboarding did from the get go…

]]> by: a2zBoardShop http://www.hittingkickers.com/burton-and-hp/#comment-4105 Thu, 10 Jan 2008 20:28:33 +0000 http://www.hittingkickers.com/burton-and-hp/#comment-4105 I love the poaching contest Jake and his Burton crew put together, it got Taos open to snowboarders this spring! YeeeeHawwww. I love the poaching contest Jake and his Burton crew put together, it got Taos open to snowboarders this spring! YeeeeHawwww.

]]> by: Erica http://www.hittingkickers.com/burton-and-hp/#comment-4063 Tue, 08 Jan 2008 07:06:08 +0000 http://www.hittingkickers.com/burton-and-hp/#comment-4063 :-) I am the marketing director at a startup company which sells online marketing campaign management software. :-) I am the marketing director at a startup company which sells online marketing campaign management software.

]]> by: Adam http://www.hittingkickers.com/burton-and-hp/#comment-4056 Mon, 07 Jan 2008 23:24:08 +0000 http://www.hittingkickers.com/burton-and-hp/#comment-4056 hey Erica, I hadn't seen the WSJ campaign as well, thanks for posting it. >>optimized for SEO yep, thats my day job, or a large part of it at least, working for an agency in London. What do you do? hey Erica, I hadn’t seen the WSJ campaign as well, thanks for posting it.

>>optimized for SEO

yep, thats my day job, or a large part of it at least, working for an agency in London. What do you do?

]]> by: Erica http://www.hittingkickers.com/burton-and-hp/#comment-4055 Mon, 07 Jan 2008 20:56:14 +0000 http://www.hittingkickers.com/burton-and-hp/#comment-4055 Hi Adam, thanks for this post - I personally like the campaign and don't think it reeks of big-business ickiness. Burton is still out there innovating and coming up with high-quality stuff for the most part (although I think they're outsourcing a lot of the manufacturing of clothing to China, which can be questionable...) And to me, they still seem "of snowboarders, for snowboarders." Did you know that Jake Burton is also part of a series of ads for the Wall Street Journal? <a href="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20070206/FREE/70206013/1001/newsletter01">Story here</a> Sample ad: <a href="http://www.snowboard-revolution.com/MEDIA/stories/snowboard_3864.jpg"><img src="http://www.snowboard-revolution.com/MEDIA/stories/snowboard_3864.jpg" alt="Burton Wall Street Journal ad" border="0" /></a> (this is the print ad, I believe there is also a banner ad and an interactive web site to this campaign) p.s. I work in online marketing too, don't think I haven't noticed how well your site is optimized for SEO ;-) Cheers! Hi Adam, thanks for this post - I personally like the campaign and don’t think it reeks of big-business ickiness. Burton is still out there innovating and coming up with high-quality stuff for the most part (although I think they’re outsourcing a lot of the manufacturing of clothing to China, which can be questionable…)

And to me, they still seem “of snowboarders, for snowboarders.”

Did you know that Jake Burton is also part of a series of ads for the Wall Street Journal?

Story here
Sample ad:
Burton Wall Street Journal ad
(this is the print ad, I believe there is also a banner ad and an interactive web site to this campaign)

p.s. I work in online marketing too, don’t think I haven’t noticed how well your site is optimized for SEO ;-)

Cheers!

]]> by: Zaskoda http://www.hittingkickers.com/burton-and-hp/#comment-3930 Tue, 01 Jan 2008 00:06:31 +0000 http://www.hittingkickers.com/burton-and-hp/#comment-3930 Eww! HP?!?! ;) Eww! HP?!?! ;)

]]> by: sir jorge http://www.hittingkickers.com/burton-and-hp/#comment-3920 Mon, 31 Dec 2007 17:43:05 +0000 http://www.hittingkickers.com/burton-and-hp/#comment-3920 Burton just keeps getting bigger and bigger. Burton just keeps getting bigger and bigger.

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